Master in Entrepreneurship and Innovation

Franchising is one of the greatest drivers of economic growth and an important source of job creation in the private sector, at the world's level. During years of recession and despite it there was an increase in revenue of the franchise sector and today there are more than 12 600 franchise concepts/brands present in Europe that employ more than 3 million people.

Franchising is a business alliance of two entrepreneurs for the development of the same business concept. It significantly contributes to the development of private enterprises, national economies, and globalization by spreading new ideas, innovations. Due to all that it is important to spread awareness of its strengths and

weakness and prepare the pool of young talents to work in the franchise industry because it will be constantly increasing need for franchise experts and for this specific knowledge, as a competitive advantage on the labor market.

Besides that, franchising is a more secure method of starting up a new venture, especially for individuals willing to do so but without original, own idea or the ones who would like to work for themselves but share risk through mentorship with the franchisor. 
The course is designed to provide a broad view of important issues related to franchising: 
• Its global presence and power, specificity and legality, history, pro, and cons. 
• Franchising as a powerful growth strategy from the franchisor's point of view covering the development of    a franchise

package and establishing the franchise relationship as well as the internationalization of the businesses
• Start up with franchising where special attention will be focused on identifying own characteristics for performing the  franchisee role, the process of franchise selection, and evaluation. 
Course content includes the following modules:

FRANCHISING IN A GLOBAL ENVIROMENT

• POWER AND IMPACT OF FRANCHISING ON ECONOMICS
• GLOBAL DEVELOPMENT OF FRANCHISE INDUSTRY
• BASIC PRINCIPLES OF FRANCHISING
• STRENGTHS, WEAKNESSES AND RISKS OF FRANCHISING
• FRANCHISE ECO SYSTEM
• SOCIAL AND MICRO FRANCHISING
• WOMEN AND MINORITY IN FRANCHISING

LEGAL ASPECTS OF franchising

• WHY, WHERE, WHAT AND WHO
• SELF REGULATION
• EUROPEAN CODE OF ETHICS FOR FRANCHISING
• FRANCHISE CONTRACTS

Franchising AS A GROWTH STRATEGY

• Assessing OF FRANCHISIBILITY OF THE BUSINESS
• DEVELOPMENT OF THE FRANCHISE BUSINESS MODEL
• KEY FACTORS OF FRANCHISE SUCCESS
• BASIC DOCUMENTS
• designing and conducting training in franchising
• DESIGN OF THE FRANCHISE OFFER
• CONTROL SYSTEMS AND FOLLOW-UP
• SYSTEMS CONSTANT SUPPORT AND COUNSELLING

Franchising AS A START UP STRATEGY

• SUSTAINABILITY MAIN FRANCHISE STRENGHT
• ROADMAP TO SELECT A FRANCHISE

Main teaching/learning methodology is lectures, exercises through case studies, obligatory readings, seminar paper project, and self-study that will be performed with the use of:

• Interactive lectures in class with incorporated engagement triggers and tasks which involve students to actively participate, like group work, discussions, quizzes, presentations, etc.
• Video presentations
• Guest speakers, important representatives of the franchise community in the region ( franchisors, franchisees institutions etc.)

As a part of the written exam, for reinforcing the learning, students will fulfill online training with self-assessment, by partner Franchise Association that are offering such training. On fulfillment of the training, students will receive a Certificate of participation which will take part in the final mark. 

%30   Written Exam  - Examen écrit

%40Seminar paper- Rapport écrit 

%10Presentation - Présentation

%20Other - Autre : in class engagement

Attendance is critical, especially with the short time frame and due to the fact that class participation will be important part of the grade