Master in Entrepreneurship and Innovation


Strategy development and execution
Module:Module 3-Strategic management & Development, Semester 3
ECTS: 3
Course learning outcomes:
  • Gain an overview of what strategic management is about;
  • Develop the ability to think strategically about a business organization, its strategic position, and how it can gain sustainable competitive advantage;
     Build skills in conducting strategic analysis in a variety of competitive situations and provide an understanding of the competitive challenges of firms;
  • Generate insights into the organizational processes by which strategies are formulated and executed.
Description: The question of how firms manage to gain a competitive advantage and thus superior financial performance relative to their industry peers lies at the heart of strategic management research. The course discusses the different building blocks (e.g., a firm's competitive positioning, its resource and capability base etc.) which may help a firm to generate a competitive advantage. The course also familiarizes you with various tools, concepts, and analytical frameworks which are meant to enhance your ability to define and analyze strategic problems and to identify sources of competitive advantage from both an industry and firm-level perspective.
Organization:The approach of the course is practical and problem-oriented.  A major part of the course will involve applying concepts, frameworks, analytical techniques, and managerial insights to the strategic issues which real-world companies face.  In applying strategic analyses to real-world situations, we will rely heavily on case analyses and discussion.
Language: English
Lecturer: BRAUER Matthias
Mandatory: Yes
Rating:

70% written exam

30% class participation

Note:Compulsory Course Readings

Topic AreaCases/Articles
Strategy Analysis: Industry Analysis•Collis, D. (2016). Lean strategy. Harvard Business Review, March: 63-68.
•Hambrick, D. & Fredrickson, J.W. (2001). Are you sure you have a strategy? Academy of Management Executive, 19(4): 51-62.
•McGrath, R. (2013). Transient Advantage. Harvard Business Review, June: 62-70.
•Porter, M.E.(2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1): 78-93.
Strategy Analysis: Company Analysis•Prahalad, CK & Hamel, G. (1990). The Core Competence of the Corporation. Harvard Business Review, 68(3): 79-91.
•Ulrich, D. & Smallwood, N.(2004). Capitalizing on capabilities. Harvard Business Review, 82(6):119-127.
close
URL:  https://wwwfr.uni.lu/formations/fdef/master_in_entrepreneurship_and_innovation/programme Date:  vendredi 23 juillet 2021 11:47:04