Master in Entrepreneurship and Innovation


Entrepreneurial Business Models, Processes and Planning
Module:Entrepreneurship & Professional Skills, Semester 2
ECTS: 4
Course learning outcomes: 1.Critically assess the market opportunity for their business idea. 
2.Define criteria that signal the strengths and weaknesses of a particular idea (using Canvas Model and Compellio software).
3.Test hypotheses regarding new venture concepts.
4.Gather and evaluate relevant data to assess the viability of the concept.
5.Applied the 5 principles of effectuation. 
6.Appreciate the ethical aspects of business venturing. 
7.Built the content and communication of a pitch for a venture idea.
8.Constructed a group business plan.
Description:

Objectives

To advance an action based pedagogical method for entrepreneurial learning that is rooted in a specific set of practices.

  1. To advance an action based pedagogical method for entrepreneurial learning that is rooted in a specific set of practices.
  2. To provide a learning environment in which students can practice: experimentation, play, creativity, empathy and reflection.
  3. To facilitate group interactions in the development of business ideas.
  4. To provide practical tools for evaluating the feasibility of business ideas and models.
  5. To pitch and communicate a business concept.
  6. To submit a full business plan.

Organization:This course is structured as 'Entrepreneurship as Transformative and Sustainable Practice' and involves individual work by students. Through a combination of in-class trainings, extensive reading/writing and business modeling of startup cases on the Compell.io online platform, students will apply theory to practice in order to understand not only the form and features of transformative business models but also how entrepreneurial solutions are creating innovative societal and economic impacts. 
Language: English
Lecturer: FLETCHER Denise Elaine, PAPASTERNOS Theofilos
Mandatory: Yes
Rating:

100% End of Semester 1: Submission of Team Feasibility Report 

10%  Group work/Class participation/Moodle work
Tutors will set pre work and/or post work (readings, videos, reflection, discussion forums etc) for students to upload which will be graded. Also key reading(s) will be provided for each week related to the individual topics.

20% -Team Pitch of business concept.
An end of year elevator pitch to communicate the value proposition and key aspects of the business venture to an appropriate audience

70% - Team business Plan
An end of year team assignment that consists of a full written text including Compelio-produced data, a maximum of 35 pages (including appendices).  To include: Value proposition; full analysis of market, competitor and customer needs including market research analysis; identification of customer segments; channels; key resource and activity analysis (including team resources); revenue and financial projections; cost structures; an assessment of resources and skills of team and other stakeholders).


Note:

LITERATURE 

Osterwalder, A.  & Pigneur, Y. (2013) Business Model Generation: a handbook for visionaries, game changers and challengers, Wiley.
Ries, E. (2011). The Lean Start Up: how today's entrepreneurs use continuous innovation to create radically successful businesses, New York, Crown Publishing Group.
Ries, E. (2017). The Start Up Way, New York, Crown Publishing Group.


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URL:  https://wwwfr.uni.lu/formations/fdef/master_in_entrepreneurship_and_innovation/programme Date:  vendredi 23 juillet 2021 11:46:19